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What's in Your Company's DNA?

By Paul Hogendoorn

Businesses evolve over time because they have to - because times change. Economic situations change, as does the marketplace and the business environment, not to mention political and societal changes underway as well. These changes may cause us to alter our visions and re-evaluate our values frequently, but what they don’t alter is our DNA. Our DNA is what our companies were born with, and unless they are sold or die, it’s what they take with them into the future. Intentionally or unintentionally, our DNA affects and shows up in every part of our organization's life. So, what 3 or 4 characteristics most define your company's DNA?



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