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Getting to the next generation

By Paul Hogendoorn

Two of the biggest challenges facing manufacturers today are attracting and retaining young people. This didn't just happen all of a sudden - it started a generation or two ago, and it might take a generation to fix it. Wages are not the issue - it's part perception, part education, and part the failure of employers to recognize that young people are looking for different things from their jobs today than previous generations were.

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