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It’s true that “you can’t improve what you don’t measure”, but measurement all by itself does not guarantee success. Measurement is only the first step. Analyzing the information properly is the second step, and this sometimes is where things get snagged. Sharing the information is the third step, and it’s often the step that is forgotten completely. In the next few paragraphs, I’ll review the 3 critical steps to success, and I’ll give you three cliché expressions to help you remember them.

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