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I have heard two quotes in recent weeks that struck me as being incredibly insightful. The first one was “sales is the outcome, not the objective”, and the second one was “the question isn’t what’s in it for me, the question is what’s in it for you.”

Photo of Paul Hogendoorn Offline

Golf Lessons

By Paul Hogendoorn

I’m not a person that will often spend a Sunday afternoon watching golf on TV, but I must admit that every spring, I look forward to watching the last round of the Masters. Golf is a sport that rewards practice, consistency, strategy and courage, and the Masters is the event that illustrates this best. It attracts the best golfers in the world, and sets a stage that motivates them to the limits of their game, often resulting in tremendous drama. The 2012 tournament was no different.

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