What a great success story Bosco & Roxy's in London is turning into!
The London/Oxford Consortium visited Bosco & Roxy's facility in London for its May SIG Session. Again the session was totally packed, with overflow setting up chairs in the hall outside the training room to hear Owner Jaymie Crook tell the story of Bosco & Roxy's.
Bosco and Roxy's makes funky, fancy high end dog treats. It is a full scale bakery, employing upwards of 100 folks. They ship there product all over North America with large customers including PetSmart and Home Sense to name a few. Their Gourmet Hand Cut, Baked and Decorated Cookies and Frozen Treats are just for DOGS.
They use only the best human-grade ingredients, which are combined in their gourmet bakery treats, their jaw-watering Yogrrrz and Bonzz(Canada only) flavors made with your puppy in mind.
This is a great story. Jaymie and his Wife Michelle started a dog kennel in London years back. They were making treats for their customers (dogs) kind of as a nice little thing to do for their guests. People started asking if they could buy the treats to take home...Jaymie and Michelle saw the opportunity and opened a small dog treat bakery in a industrial park in London, about 5 years ago. That is when I met them, they were figuring it out as they went and the word got out. Boom, they landed a huge contract with a American chain pet store and they were forced to grow, really, really fast. They moved from the small bakery they were at, taking over a old spring plant in London, totally gutting it and retro-fitting it to their needs. The orders keep coming, the growth kept happening at a incredibly fast place. The Pet industry in North America is absolutely immense, I believe a graphic Jaymie put up had it at something like 16 Billion Dollars a year and growing. Bosco and Roxy's is poised to take there share of that market!
Jaymie reviewed how they have managed their recent growth, the successes and failures. They have embraced help, they have used many resources available to them like accessing funding. Jaymie recently went back to school and got a Executive MBA from the Ivey School of Business at Western University, which he mentioned has really helped him and the business. Jaymie and Michelle had always relied on each to figure things out, but they realized the business had gotten to a point where they needed outside help and expertise. To that end they hired a VP of Fiance and Operations who worked a Toyota a number of years to help manage the business.
The future looks very bright for Bosco & Roxy's. They have the vision and are putting the systems in place to help ensure success! The session ended with a really great plant tour and a very generous dog goodie bag for all in attendance!
The next London/Oxford SIG Session is June 21st at SealedAir in London. The topic will be how to manage difference generations in your workforce. This session will also include a plant tour and it will fill up! If you are interested in attend please let me know...
Thanks - Jason Bates EMC London/Oxford