About the Speaker

Aurora, Ontario

Manufacturing Communications: New Media for Industry

Many manufacturers make great products, have highly-skilled workforces, use the latest technologies and manufacturing processes: but their marketing tools are blunt relics from a pre-digital age. Are you taking advantage of available and emerging tools and technologies to bring your message effectively to market? Can you measure how engaged your customers are with your messaging? Is your marketing as good as your products? This hands-on session will present case studies of how CLB Media is helping global manufacturing powerhouses such as Toyota, E-T-A Circuit Breakers, and Rittal Systems, and leading industry associations like EMC leverage custom media and marketing services to drive deeper engagement with customers. This session will show manufacturers how they can easily and cost-effectively embrace tools such as e-newsletters, video, digital catalogues, micro websites, webinars and custom events to engage with their customers, measure their response and constantly fine tune their message.

Featured Best Practice(s)

Marketing best practices, customer engagement, continuous improvement, lean marketing, producing powerful web video, harnessing digital technologies, measurement and response.

About the Speaker:

Niel Hiscox, MBA, VP  Media, CLB  Media Inc. 
Niel Hiscox, is the VP Media at one of Canada's largest business-to-business publishing and custom media marketing services firms. Niel has worked in magazine publishing and advertising for nearly twenty years.  Niel has established CLB Media as a strong media player in the manufacturing, health and safety, legal, woodworking, and automotive industry with a product portfolio that includes the launch and establishment of new magazines Canadian auto dealer and Affaires Automobiles, and a major custom media project producing Toyota Canada's national customer magazine. Niel has been a driving force leading the development of a suite of integrated digital media products and measurement tools that are positioning CLB Media to be successful in a digital publishing business. Niel's industry experience has been complemented by an active schedule of industry involvement, including:

Member of the board and executive committee of BPA Worldwide, Member of the Global Committee of American Business Media, Member of the Canadian advisory committee of CCAB, Past board member of the Canadian Business Press, Member of the Magazines Canada membership committee, Member of the advertising advisory committee of Georgian College. 

Niel has been a presenter and speaker at a number of industry conferences, including MagsU and MagNet in Toronto (publishing industry conference), the Wisdom Exchange in Ottawa, and the American Business Media Top Management Meeting in Florida.