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The Challenges of the Decades

By February 3, 2012
OfflinePaul Hogendoorn

These are indeed challenging times, but are they any different or more significant than the challenges over the last 100 years?
Read on to find out, and tell me what you think the biggest challenge is of this current decade.

These are indeed interesting times, but they are not much different, or more difficult, than any other time in the last century.

The first decade of the 20th century saw the introduction of the automobile and the invention of the airplane. It was the birth of modern transportation devices that would expand our horizons and shrink our worlds. With modern manufacturing methods reducing costs and the emergence of the Sears Roebuck and Eaton's catalogues, it was considered the first decade of materialism and consumerism.

The next decade was mixed with optimism and tension with the rise of many great industrial companies, the founding of labour unions, a new start for a wave of new immigrants, plus all of the stresses and challenges associated with these. And most significantly, there was World War I, the "war to end all wars." The "Roaring 20s" introduced the world to mass production, skyscrapers and buying on credit - three things that still mark our world today.

The '30s brought with it "the Great Depression," with memories and values that continue to resonate through the stories of our grandparents.

The 1940s brought World War II, and the '50s were the "happy days" - the birth of the baby boomer generation.

The 1960s was the "decade of love," hippies, the Vietnam War, and a generation that challenged the social order of the day.

In the '70s, the maturing voice of the young generation made a lasting impact on society. Space exploration seemed to fuel the optimism that "the sky indeed was the limit."

The 1980s are often described as "the 'me' generation"; a time when personal wealth, personal accomplishment and personal satisfaction seemed to override the collective objectives of the earlier decades. Cable television, MTV, video games and even double-digit inflation are often connected as symptoms, or perhaps causes, of this shifting focus.

The '90s were truly the electronic age, changing the way we communicate, do business and socialize with one another.

The first decade of the new millennium has only recently ended and it's too early to give it a name, although some suggest "the 'I' generation." Whatever name given to it should reflect the lost confidence of the decade - our security was shattered with the events of 911; our faith in technology challenged with the shuttle disaster; our faith in governments, churches and the economy in general, all seemed in a state of constant erosion.

So, here we are, in 2012. The challenges before us today are no less significant than the challenges at the beginning of any other decade; they are just different. This decade is one where we sense a significant shift of world power, military might and economic influence. In the 1990s, we exported our industrial labour jobs to low cost regions, and along with it, a lot of the wealth-creating capability of many people in our society. With decreasing opportunities for meaningful employment, but rapidly increasing electronic entertainment options, it is not difficult to understand the argument that many in society are now "over stimulated but under engaged."

To me, the biggest challenge of this decade, and perhaps the answer to it as well, is how to engage the cumulative strength of our nation and people. This is the same challenge that applies to our industries and companies. When people are fully engaged, in the pursuit of an outcome they have in common, great things are often achieved. However, when people are not engaged, or only somewhat engaged, and when the objective does not collect and polarize their efforts, little is achieved.

To engage people, whether in companies or in society, requires a compelling vision that properly addresses the challenges of the day and points steadfastly to a desired outcome. You must build faith that what you are doing today will help achieve what you hope to achieve tomorrow. Uncertainty always brings with it an element of fear, but faith and hope have proven to be stronger motivators than fear.

Every decade has been marked by significant changes and challenges, but every decade also has yielded enduring and prosperous results. We can take many lessons from the past, but we must be willing to chart new courses for tomorrow, and the courses need to take into account the challenges we face today. In my opinion, the biggest challenge of this decade is engaging, and re-engaging, our people.

What are your thoughts?

 

 

About the author

Paul Hogendoorn

Paul is a co-founder of OES, Inc. of London ON and OES-A, Inc. of El Paso TX.He is a regularly contributing columnist for "Manufacturing Automation" and several other industry publications…

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February 3, 2012
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Paul Hogendoorn

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